16. November 2023

Freie Fahrt für Hotelgäste mit LIEmobil

LIEmobil lanciert die Guest Mobility Card (GMC). Gäste der bislang fünf teilnehmenden Hotels sind ab 2024 mit der GMC auch ohne Auto immer mobil in den limefarbenen Bussen, und dies kostenlos. Die 2024 startende Pilotphase steht auch weiteren Beherbergungsbetrieben offen.

Mit der Guest Mobility Card (GMC) bringt LIEmobil ein seitens der Hotellerie oft nachgefragtes Produkt an den Start: Freie Fahrt mit den öffentlichen Verkehrsmitteln in Liechtenstein sowie auf der S-Bahn Buchs–Feldkirch für Hotelgäste. Die GMC kann von Gästen der teilnehmenden Betriebe mit einer Buchung ab dem 1. Januar 2024 genutzt werden.

Die GMC startet in eine Pilotphase, um die Akzeptanz bei Hotelgästen zu testen und Erfahrungen zu sammeln. «Wir haben die Prozesse in der Pilotphase bewusst einfach gehalten, um rasch mit der GMC an den Start gehen zu können und freuen uns, dass bereits fünf Betriebe mit unterschiedlicher Ausrichtung teilnehmen und das Projekt so aktiv unterstützen», sagt Geschäftsleitungsmitglied Alexandra Stocker von LIEmobil: «Wir begrüssen gerne weitere Betriebe im GMC-Programm.»

Die Teilnehmer der ersten Stunde am GMC-Programm sind Hotel Gorfion, Malbun, Hotel Schatzmann, Triesen, Hotel Weinstube, Nendeln, Landgasthof Krone, Schellenberg, sowie das Parkhotel Sonnenhof, Vaduz.

«Gerade in der heutigen Zeit, bei der auch im Tourismus stark auf Nachhaltigkeit gesetzt wird, ist die GMC ist ein attraktives Differenzierungsmerkmal für Beherbergungsbetriebe», so Stocker weiter.

Attraktive, nachhaltige Zusatzleistung für Hotels

Um die attraktive Zusatzleistung Guest Mobility Card gegenüber ihren Gästen optimal vermarkten zu können, stellt LIEmobil den teilnehmenden Betrieben Infopakete mit Flyern und Visuals für verschiedene Kanäle zur Verfügung. Hilfreiche Informationen zur GMC finden sich auch auf der Website von LIEmobil.

Die Abrechnung erfolgt in der Pilotphase über eine kleine Pauschale pro Logiernacht. «Mittelfristig strebt LIEmobil an, die GMC über ein verfeinerteres System abzurechnen, idealerweise mit allen liechtensteinischen Betrieben an Bord», so Alexandra Stocker abschliessend.

Bei der GMC handelt es sich um einen Baustein der im Sommer 2023 verabschiedeten LIEmobil-Unternehmensstrategie MAP 2030. LIEmobil strebt strategisch unter anderem an, den Marktanteil im Freizeit- und Tourismusverkehr zu erhöhen. Um dieses Ziel zu erreichen, wird LIEmobil in Abstimmung mit Leistungserbringern und Tourismusorganisationen weitere Angebote entwickeln.

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