«Einfach-voran!»-Kampagne von LIEmobil – einfach unterhaltsam
Mit einer Kampagne auf Social Media gibt LIEmobil ihrer Vision Einfach voran! ein Gesicht. In kurzen, prägnanten Clips zeigt LIEmobil alltägliche Szenen von Buspassagieren unter der Rubrik Einfach, umgesetzt mit einem Augenzwinkern. Die Kampagne ist auf den Kanälen von LIEmobil auf Instagram und Facebook zu sehen.
Die niederschwellige Einfach-voran!-Imagekampagne startet heute auf den Social-Media-Kanälen von LIEmobil. Gezeigt werden jeweils alltägliche Szenen, in denen sich die Fahrgäste von LIEmobil wiedererkennen können. Mit den sympathischen Clips sollen auch neue Fahrgäste dazu ermuntert werden, den Bus als sinnvolle Ergänzung für ihre persönliche Mobilität zu nutzen.
In der ersten Welle werden Clips unter den Titeln Einfach so!, Einfach umsteigen!, Einfach gepflegt, und Einfach tiefergelegt ausgespielt. Ebenfalls wurden die einzelnen Clips zum unterhaltsamen zweiminütigen Hauptfilm Einfach voran! kompiliert. Im Laufe der Einfach-Kampagne werden weitere Motive ausgespielt.
«Bei 600 Fahrten täglich läuft naturgemäss ab und zu etwas schief»
«Ebenfalls sollen die Clips dazu beitragen, unser Bestreben zu dokumentieren, unsere Fahrgäste wirklich auf allen Ebenen einfach voran! zu bringen», erklärt Sigvard Wohlwend, Marketingleiter bei LIEmobil. «Bei 20’000 Fahrgästen, über 600 Fahrten täglich mit 40 Bussen läuft naturgemäss ab und zu etwas schief – und dann sind da auch noch die Staus, für die wir verantwortlich gemacht werden, obwohl wir nichts dafürkönnen. Im Wissen um die vorhandenen Unzulänglichkeiten, setzen wir auf eine Prise Selbstironie und auf Humor in den Einfach voran!-Clips».
Produziert werden die Einfach voran!-Clips von Sebastian Frommelt im Auftrag von LIEmobil. In den Clips wirken professionelle und Laienschauspielerinnen und -schauspieler mit, welche in Liechtenstein zuhause sind oder zum Ensemble des TAK gehören.
Partner von LIEmobil in die Produktion miteinbezogen
Ebenfalls wurde grossen Wert darauf gelegt, Partner von LIEmobil einzubinden. So gibt es Szenen, in denen Mitarbeitende des Amtes für Tiefbau und Geoinformation mitwirken. Dessen Personal betreibt und pflegt die rund 165 LIEmobil-Haltestellen.
Ebenfalls ein wichtiger Partner für LIEmobil ist das Fahrpersonal von BOS PS Anstalt, welche den Busbetrieb im Auftrag von LIEmobil auf dem Hauptliniennetz sicherstellt. «Wir sagen allen, die an der Produktion mitgewirkt haben danke! Und natürlich erst recht danken wir für die tägliche Arbeit aller im Sinne unserer Fahrgäste!», sagt Sigvard Wohlwend von LIEmobil
Die Vision Einfach voran! wurde im Zuge der Erarbeitung der Unternehmensstrategie MAP 2030 entwickelt. Die im August 2023 vom LIEmobil-Verwaltungsrat verabschiedete Strategie umfasst 45 Massnahmen in den Handlungsfeldern Markt, Angebot, Partner und Unternehmen, welche dazu beitragen sollen, dass Fahrgäste mit LIEmobil immer Einfach voran! kommen.
Einfach entspannt! unterwegs mit LIEmobil. Ein Screenshot aus den Clips der aktuellen Imagekampagne.
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In kurzen, prägnanten Clips zeigt LIEmobil alltägliche Szenen von Buspassagieren unter der Rubrik Einfach, umgesetzt mit einem Augenzwinkern. Die Kampagne ist auf den Kanälen von LIEmobil auf Instagram und Facebook zu sehen. ","subtitle_en":null,"hide_subtitle":false,"short_description":null,"short_description_en":null,"content_elements":[{"component":"grid","settings":{"id":"","class":"","style":""},"columns":[{"settings":{"id":"","class":"","style":""},"children":[{"component":"html","settings":{"id":"","class":"","style":"","html":""}}]},{"settings":{"id":"","class":"","style":""},"children":[{"component":"text","settings":{"id":"","class":"","style":"","text":"
Die niederschwellige Einfach-voran!-Imagekampagne startet heute auf den Social-Media-Kanälen von LIEmobil. Gezeigt werden jeweils alltägliche Szenen, in denen sich die Fahrgäste von LIEmobil wiedererkennen können. Mit den sympathischen Clips sollen auch neue Fahrgäste dazu ermuntert werden, den Bus als sinnvolle Ergänzung für ihre persönliche Mobilität zu nutzen.
\n
\n
In der ersten Welle werden Clips unter den Titeln Einfach so!, Einfach umsteigen!, Einfach gepflegt, und Einfach tiefergelegt ausgespielt. Ebenfalls wurden die einzelnen Clips zum unterhaltsamen zweiminütigen Hauptfilm Einfach voran! kompiliert. Im Laufe der Einfach-Kampagne werden weitere Motive ausgespielt.
\n
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«Bei 600 Fahrten täglich läuft naturgemäss ab und zu etwas schief»
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\n
«Ebenfalls sollen die Clips dazu beitragen, unser Bestreben zu dokumentieren, unsere Fahrgäste wirklich auf allen Ebenen einfach voran! zu bringen», erklärt Sigvard Wohlwend, Marketingleiter bei LIEmobil. «Bei 20’000 Fahrgästen, über 600 Fahrten täglich mit 40 Bussen läuft naturgemäss ab und zu etwas schief – und dann sind da auch noch die Staus, für die wir verantwortlich gemacht werden, obwohl wir nichts dafürkönnen. Im Wissen um die vorhandenen Unzulänglichkeiten, setzen wir auf eine Prise Selbstironie und auf Humor in den Einfach voran!-Clips».
\n
\n
Produziert werden die Einfach voran!-Clips von Sebastian Frommelt im Auftrag von LIEmobil. In den Clips wirken professionelle und Laienschauspielerinnen und -schauspieler mit, welche in Liechtenstein zuhause sind oder zum Ensemble des TAK gehören.
\n
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Partner von LIEmobil in die Produktion miteinbezogen
\n
\n
Ebenfalls wurde grossen Wert darauf gelegt, Partner von LIEmobil einzubinden. So gibt es Szenen, in denen Mitarbeitende des Amtes für Tiefbau und Geoinformation mitwirken. Dessen Personal betreibt und pflegt die rund 165 LIEmobil-Haltestellen.
\n
\n
Ebenfalls ein wichtiger Partner für LIEmobil ist das Fahrpersonal von BOS PS Anstalt, welche den Busbetrieb im Auftrag von LIEmobil auf dem Hauptliniennetz sicherstellt. «Wir sagen allen, die an der Produktion mitgewirkt haben danke! Und natürlich erst recht danken wir für die tägliche Arbeit aller im Sinne unserer Fahrgäste!», sagt Sigvard Wohlwend von LIEmobil
\n
\n
Die Vision Einfach voran! wurde im Zuge der Erarbeitung der Unternehmensstrategie MAP 2030 entwickelt. Die im August 2023 vom LIEmobil-Verwaltungsrat verabschiedete Strategie umfasst 45 Massnahmen in den Handlungsfeldern Markt, Angebot, Partner und Unternehmen, welche dazu beitragen sollen, dass Fahrgäste mit LIEmobil immer Einfach voran! kommen.
Einfach entspannt! unterwegs mit LIEmobil. Ein Screenshot aus den Clips der aktuellen Imagekampagne.
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Die niederschwellige Einfach-voran!-Imagekampagne startet heute auf den Social-Media-Kanälen von LIEmobil. Gezeigt werden jeweils alltägliche Szenen, in denen sich die Fahrgäste von LIEmobil wiedererkennen können. Mit den sympathischen Clips sollen auch neue Fahrgäste dazu ermuntert werden, den Bus als sinnvolle Ergänzung für ihre persönliche Mobilität zu nutzen.
\n
\n
In der ersten Welle werden Clips unter den Titeln Einfach so!, Einfach umsteigen!, Einfach gepflegt, und Einfach tiefergelegt ausgespielt. Ebenfalls wurden die einzelnen Clips zum unterhaltsamen zweiminütigen Hauptfilm Einfach voran! kompiliert. Im Laufe der Einfach-Kampagne werden weitere Motive ausgespielt.
\n
\n
«Bei 600 Fahrten täglich läuft naturgemäss ab und zu etwas schief»
\n
\n
«Ebenfalls sollen die Clips dazu beitragen, unser Bestreben zu dokumentieren, unsere Fahrgäste wirklich auf allen Ebenen einfach voran! zu bringen», erklärt Sigvard Wohlwend, Marketingleiter bei LIEmobil. «Bei 20’000 Fahrgästen, über 600 Fahrten täglich mit 40 Bussen läuft naturgemäss ab und zu etwas schief – und dann sind da auch noch die Staus, für die wir verantwortlich gemacht werden, obwohl wir nichts dafürkönnen. Im Wissen um die vorhandenen Unzulänglichkeiten, setzen wir auf eine Prise Selbstironie und auf Humor in den Einfach voran!-Clips».
\n
\n
Produziert werden die Einfach voran!-Clips von Sebastian Frommelt im Auftrag von LIEmobil. In den Clips wirken professionelle und Laienschauspielerinnen und -schauspieler mit, welche in Liechtenstein zuhause sind oder zum Ensemble des TAK gehören.
\n
\n
Partner von LIEmobil in die Produktion miteinbezogen
\n
\n
Ebenfalls wurde grossen Wert darauf gelegt, Partner von LIEmobil einzubinden. So gibt es Szenen, in denen Mitarbeitende des Amtes für Tiefbau und Geoinformation mitwirken. Dessen Personal betreibt und pflegt die rund 165 LIEmobil-Haltestellen.
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Ebenfalls ein wichtiger Partner für LIEmobil ist das Fahrpersonal von BOS PS Anstalt, welche den Busbetrieb im Auftrag von LIEmobil auf dem Hauptliniennetz sicherstellt. «Wir sagen allen, die an der Produktion mitgewirkt haben danke! Und natürlich erst recht danken wir für die tägliche Arbeit aller im Sinne unserer Fahrgäste!», sagt Sigvard Wohlwend von LIEmobil
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Die Vision Einfach voran! wurde im Zuge der Erarbeitung der Unternehmensstrategie MAP 2030 entwickelt. Die im August 2023 vom LIEmobil-Verwaltungsrat verabschiedete Strategie umfasst 45 Massnahmen in den Handlungsfeldern Markt, Angebot, Partner und Unternehmen, welche dazu beitragen sollen, dass Fahrgäste mit LIEmobil immer Einfach voran! kommen.
Einfach entspannt! unterwegs mit LIEmobil. Ein Screenshot aus den Clips der aktuellen Imagekampagne.
"}}]}]}]}},"meta":{"value":{"title":null,"description":null,"image":null,"robots":null,"keywords":null,"twitter_card":"default","twitter_site":null,"twitter_creator":null,"author":null,"publisher":null}}},"de":{"cockpitCreated":"2024-02-20T14:37:11+00:00","cockpitId":"65d4b9176434300880000036","id":"Cockpit__News__65d4b9176434300880000036_de","cockpitModified":"2024-02-22T07:37:18+00:00","publish_date_from":{"value":"2024-02-20"},"publish_time_from":{"value":"00:30"},"publish_date_to":null,"publish_time_to":{"value":"00:30"},"is_active":{"value":true},"visible_on_homepage":{"value":true},"date":{"value":"2024-02-22"},"title":{"value":"«Einfach-voran!»-Kampagne von LIEmobil – einfach unterhaltsam"},"slug":{"value":"«Einfach-voran!»-Kampagne von LIEmobil","slug":"einfach-voran-kampagne-von-liemobil"},"subtitle":{"value":"Mit einer Kampagne auf Social Media gibt LIEmobil ihrer Vision Einfach voran! ein Gesicht. In kurzen, prägnanten Clips zeigt LIEmobil alltägliche Szenen von Buspassagieren unter der Rubrik Einfach, umgesetzt mit einem Augenzwinkern. Die Kampagne ist auf den Kanälen von LIEmobil auf Instagram und Facebook zu sehen. "},"hide_subtitle":{"value":false},"short_description":null,"content_elements":{"value":{"parsed":[{"component":"grid","settings":{"id":"","class":"","style":""},"columns":[{"settings":{"id":"","class":"","style":""},"children":[{"component":"html","settings":{"id":"","class":"","style":"","html":""}}]},{"settings":{"id":"","class":"","style":""},"children":[{"component":"text","settings":{"id":"","class":"","style":"","text":"
Die niederschwellige Einfach-voran!-Imagekampagne startet heute auf den Social-Media-Kanälen von LIEmobil. Gezeigt werden jeweils alltägliche Szenen, in denen sich die Fahrgäste von LIEmobil wiedererkennen können. Mit den sympathischen Clips sollen auch neue Fahrgäste dazu ermuntert werden, den Bus als sinnvolle Ergänzung für ihre persönliche Mobilität zu nutzen.
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In der ersten Welle werden Clips unter den Titeln Einfach so!, Einfach umsteigen!, Einfach gepflegt, und Einfach tiefergelegt ausgespielt. Ebenfalls wurden die einzelnen Clips zum unterhaltsamen zweiminütigen Hauptfilm Einfach voran! kompiliert. Im Laufe der Einfach-Kampagne werden weitere Motive ausgespielt.
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«Bei 600 Fahrten täglich läuft naturgemäss ab und zu etwas schief»
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«Ebenfalls sollen die Clips dazu beitragen, unser Bestreben zu dokumentieren, unsere Fahrgäste wirklich auf allen Ebenen einfach voran! zu bringen», erklärt Sigvard Wohlwend, Marketingleiter bei LIEmobil. «Bei 20’000 Fahrgästen, über 600 Fahrten täglich mit 40 Bussen läuft naturgemäss ab und zu etwas schief – und dann sind da auch noch die Staus, für die wir verantwortlich gemacht werden, obwohl wir nichts dafürkönnen. Im Wissen um die vorhandenen Unzulänglichkeiten, setzen wir auf eine Prise Selbstironie und auf Humor in den Einfach voran!-Clips».
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Produziert werden die Einfach voran!-Clips von Sebastian Frommelt im Auftrag von LIEmobil. In den Clips wirken professionelle und Laienschauspielerinnen und -schauspieler mit, welche in Liechtenstein zuhause sind oder zum Ensemble des TAK gehören.
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Partner von LIEmobil in die Produktion miteinbezogen
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Ebenfalls wurde grossen Wert darauf gelegt, Partner von LIEmobil einzubinden. So gibt es Szenen, in denen Mitarbeitende des Amtes für Tiefbau und Geoinformation mitwirken. Dessen Personal betreibt und pflegt die rund 165 LIEmobil-Haltestellen.
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Ebenfalls ein wichtiger Partner für LIEmobil ist das Fahrpersonal von BOS PS Anstalt, welche den Busbetrieb im Auftrag von LIEmobil auf dem Hauptliniennetz sicherstellt. «Wir sagen allen, die an der Produktion mitgewirkt haben danke! Und natürlich erst recht danken wir für die tägliche Arbeit aller im Sinne unserer Fahrgäste!», sagt Sigvard Wohlwend von LIEmobil
\n
\n
Die Vision Einfach voran! wurde im Zuge der Erarbeitung der Unternehmensstrategie MAP 2030 entwickelt. Die im August 2023 vom LIEmobil-Verwaltungsrat verabschiedete Strategie umfasst 45 Massnahmen in den Handlungsfeldern Markt, Angebot, Partner und Unternehmen, welche dazu beitragen sollen, dass Fahrgäste mit LIEmobil immer Einfach voran! kommen.
Einfach entspannt! unterwegs mit LIEmobil. Ein Screenshot aus den Clips der aktuellen Imagekampagne.
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